Tali Tails Case Study
Tali Tails offers dog grooming and daycare services in Los Angeles. They needed a website to show their services and sort out their messy appointment booking system that was eating up too much of their time.
What I did
In 2024 I built them a website using Astro, React and Tailwind, working with a graphic designer who handled the visual design in Figma. The most valuable part was a proper appointment form that collects all the information they need about the dog and its owner before booking. I also wrote the website copy, making sure it was clear and got their message across properly.
Project outcome & statistics
The site launched in April 2024. In the first month we had 173 unique visitors and 17 of these submitted a request for an appointment. By May, this had grown to 333 visitors and 45 booking requests. The form has a 12% conversion rate, meaning about one in eight visitors end up requesting an appointment.
Month 1
173
visitors
17
enquiries
Month 2
302
visitors
46
enquiries
Month 3
333
visitors
45
enquiries
Despite being an image-heavy website with a detailed design, Tali Tails has been featured as the fastest-loading Astro site out of over 1,000 on the website Hyperdrive Speedometer, with a score of 100 on Google’s Lighthouse benchmark.
Screenshots
His knowledge not only in creating a unique & professional design, but ‘behind the scenes’ are all remarkable.
I’m amazed at the dedication to make sure the client is happy. Thank you for making my PERFECT WEBSITE. I hope to continue working with you.
Tali David – Tali Tails