Vision Glass Doors Case Study
In June 2023, I rebuilt Vision Glass Doors‘ dated website with a fresh design. What started as a redesign project expanded into an ongoing partnership, improving their content, adding a guides section, and streamlining their quote system.
What I did
Vision Glass Doors’ old website had a dated design that didn’t work well on mobile phones, which made up over 40% of visitors. Products were poorly presented, the quote request form was complicated, and the site ranked for few relevant search terms.
I rebuilt the site with:
A clean, modern design that works on all devices
Clearer product layouts with high resolution images
A simplified quote request system
New content targeting specific customer questions
A Guides section covering door types and selection advice
The initial redesign took one month. I later reworked much of the content and expanded into regular content creation, targeting topics that customers frequently search for. Each month brought steady growth in both traffic and quote requests as the site began ranking for more search terms.
The Guides section has been a particular success. It now brings in over 2,000 monthly visitors, and weekly content updates and improvements continue to drive growth.
Before and after screenshots
Old website home page
New website home page
Old website product page
New website product page
Project outcome & statistics
Website growth has been steady. Between January 2024 and January 2025, monthly visitors increased sixfold and quote requests grew by 275%.
Jan 2024
445
visitors
12
quotes
396+
keywords*
Jan 2025
2709
visitors
45
quotes
2855+
keywords
*number of keywords in top 100 Google results for, according to Ahrefs
Weekly website visitors over time
His attention to detail and passion for completing the project to a high standard is what we feel sets him apart. We’d have no reluctance to recommend James to anyone looking for help with their website or online presence. Many thanks.
Paul Clark – Vision Glass Doors